5 Tips for Attracting Top Talent in the Events Industry

March 14, 2024

The events industry is dynamic and competitive, requiring employers to employ strategic recruitment practices to attract the best talent. In a marketplace where skilled professionals are in high demand, standing out as an employer is crucial. To attract and retain top talent, employers must follow current recruiting best practices. This article offers five actionable tips that any employer can follow to recruit for various roles in the events industry.

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The State of the Events Industry

When the pandemic hit, the events industry took a hit, with many aspiring professionals taking their people skills to other industries like financial services and retail, according to the Professional Convention Management Association, or PCMA. However, that smaller pool of talent offers opportunities for employers to find highly skilled, motivated employers eager to get started and move up quickly in the industry.

Meanwhile, the industry is set for rapid growth over the next decade. IBISWorld reports the market size for party and event planners has grown at a CAGR of 1.1% over the past five years, reaching an estimated £2.0bn in 2023.

Companies that prioritise technology and innovation in event planning — incorporating unusual venues and interactive activities — will contribute to this upward trend. They’ll need skilled talent to provide increasingly engaging, high-tech experiences.

 

5 Tips to Attract Top Events Talent

 

1. Identify and Prioritise Key Skill Sets

Different roles within the events industry require specific skill sets. To attract top talent, employers must identify and prioritise these skills. This process entails delving into the intricacies of various positions and the abilities required to excel in each.

Begin by conducting a comprehensive assessment of the skill sets crucial for success in various roles within your organisation. For example, event planners might need exceptional organisational and multitasking skills, while technical staff may require proficiency in handling specialised equipment.

 

2. Tailor Job Descriptions

Once you've identified the key skills, tailor your job descriptions to articulate these requirements. Be specific about the technical proficiencies, soft skills, and industry knowledge candidates should possess. This specificity attracts candidates with the right expertise and helps in screening applications.

Remember, too, you’re selling your organisation to job seekers as much as they’re trying to win your attention. Make your job descriptions enticing by emphasising the most important aspects of the job to candidates, such as benefits packages and work-life balance.

For example, one Glassdoor survey found that certain factors are most likely to encourage job seekers to complete a job application, including 47% who said work-life balance is crucial and 35% who touted company culture as important. The more you can strike a balance between your needs and theirs, the more likely they’ll be to apply.

 

3. Communicate Your Company Values

Clearly communicate your company's values and mission. Emphasise how these values align with the culture of the events industry, making your organisation an appealing choice for potential candidates.

As part of this process, actively promote diversity, equity, and inclusion (DEI) within your workplace. Go beyond ticking off a DEI to-do list; leaders must demonstrate how they are working to promote equal opportunities and workplaces for all.

In one Deloitte survey, 80% of respondents said inclusion efforts were a deciding factor when choosing an employer. By showcasing your diversity initiatives, you can attract a broad range of talent who factor a company’s DEI efforts into their employment decisions.

 

4. Leverage Social Media

If you’re not optimising your social media for potential applicants, you’re missing out on a huge pool of potential talent. When evaluating an employer, 68% of millennials, 54% of Gen Xers, and 48% of boomers visit the employer's social media pages to conduct research, Glassdoor reports.

You can guarantee candidates have something interesting to see on your social pages by showcasing your company culture, events, and employee success stories. Here are some ideas:

  • Give a glimpse behind the scenes. Use platforms like Instagram, LinkedIn, and Twitter to provide a visual glimpse into your company culture. Share photos and videos from events, team-building activities, and day-to-day office life. Highlighting your workplace's vibrant and positive aspects can attract candidates who resonate with your company's values.
  • Share employee success stories. Feature employee success stories to humanise your brand. Share testimonials, promotions, and achievements. This approach validates your company as a great workplace and provides real-life examples of career progression within your organisation.
  • Engage with the online events community. Actively participate in online communities related to the events industry. Join relevant LinkedIn groups, and contribute valuable insights to industry forums. Engaging with the online events community establishes your company as a thought leader and increases your visibility among potential candidates.
  • Encourage employee advocacy. Invite current employees to share company updates and job opportunities on their personal social media profiles. Employee advocacy can expand your reach and provide a more authentic perspective to potential candidates.
  • Monitor and respond to feedback. Social media is a two-way communication channel. Monitor comments and messages, and respond promptly. Addressing queries and engaging with potential candidates demonstrates your company's commitment to open communication and responsiveness.

 

5. Use Technology

In the digital age, leveraging technology is essential for effective recruitment. Embrace innovative solutions to streamline your hiring process and connect with the right candidates.

In addition to traditional job boards, explore specialised platforms like RecruitEvents catering to the events industry, offering a targeted and efficient way to connect with top talent. RecruitEvents provides a curated space where employers can showcase their opportunities to a pool of candidates passionate about the events sector.

By utilising such platforms, you can reach a more tailored audience and benefit from the platform's industry-specific features and insights.

 

Take the Next Step with RecruitEvents

These five tips can significantly enhance your recruitment efforts in the evolving events industry. If you're ready to find your ideal candidates and streamline your hiring process, take the next step by posting your opportunities on RecruitEvents. This specialised job site connects employers with top talent in the events industry, providing a platform to match your company with the professionals who will drive your success.

Don't miss out on the opportunity to elevate your recruitment strategies and secure the best talent for your events team. Get started with RecruitEvents today by creating your employer account, and start discovering exceptional talent at your fingertips.

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